About Brer Rabbit Molasses

For over 100 years, Brer Rabbit® has been a trusted, household brand used in cherished family recipes. Made of the finest quality unsulfured juice of sun-ripened sugarcane, Brer Rabbit sugarcane molasses contains no preservatives, artificial flavor or artificial color. It’s a key ingredient for baking and cooking. Brer Rabbit Molasses is an alternative sweetener that is also Kosher OU and gluten free. Its rich flavor is perfect in gingerbreads, cookies, pies, cakes, and glazes. Brer Rabbit Molasses adds a bold, robust flavor to slow-cooked dishes like baked beans and barbeque sauces. It can even sweeten hot cereals, yogurts or hot drinks, like coffee, tea or cocoa. Brer Rabbit Blackstrap Molasses is an excellent source of Calcium and Magnesium and a good source of Potassium. Sweeten every dish with delicious Brer Rabbit Molasses! Brer Rabbit Molasses comes in three grades: Mild Flavor, Full Flavor and Blackstrap. All three grades are unsulfured molasses, making them the finest quality of sugarcane molasses available. Brer Rabbit is also available in two syrup varieties: full and light flavors. The Brer Rabbit name comes from the mischievous Br’er Rabbit from the Uncle Remus folktales passed down by oral tradition in the 1800’s and popularized for mainstream audiences in the late 19th century by the published works of Joel Chandler Harris. In these tales, Br’er Rabbit is a trickster who wins by using his wits instead of brawn. Trickery and fun can certainly come in handy in the kitchen as you create winning dishes with Brer Rabbit!

Process

Made of the finest quality unsulfured juice of sun-ripened sugarcane, Brer Rabbit Molasses contains no preservatives, artificial flavor or artificial color. It’s a key ingredient for baking and cooking. After the sugarcane is cut and crushed, the juices are extracted and boiled. The three grades of Brer Rabbit Molasses are created by the length of the boiling process:

  • The first product resulting from the boiling process is Brer Rabbit Mild Flavor Molasses. As only a small amount of sugar is removed, Mild Flavor has the lightest color and is the sweetest of Brer Rabbit Molasses – perfect for sweetening hot cereals, yogurts or hot drinks, like coffee, tea or cocoa.
  • The second product resulting from the boiling process is Brer Rabbit Full Flavor Molasses. As more sugar is removed, Full Flavor is more concentrated and has a darker color and richer flavor than Mild – essential for gingerbreads, cookies, pies, cakes, and glazes.
  • The result of the final boiling process is Brer Rabbit Blackstrap Molasses, which is the most concentrated and has a bold, robust flavor – key for slow-cooked dishes like baked beans and barbeque sauces. Blackstrap also provides Calcium and Magnesium and contains Potassium.

The remaining juice from the boiling process is placed into a high-speed crystallizer, spinning out molasses while the sugar in the juice crystallizes.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico.  Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary’s, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, MacDonald’s, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Springtree Maple Syrup, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s.  B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard.